Squeeze more pipeline from LinkedIn Ads
LinkedIn Ads Agency for B2B
Double your LinkedIn Ads pipeline in 90 days or get your money back.
$15M+
pipeline generated in 2025
$3K
flat monthly fee - cancel anytime
5
max clients I work with
<1 wk
to get up and running
Make LinkedIn Ads your most profitable channel
LinkedIn should be your most profitable channel. If it isn't, something is broken.
See the best use cases for working with me below.
Increase pipeline
You feel like you've tried everything, but just can't get LinkedIn Ads to work. Fortunately, it's usually not the product, it's the setup. Fix that and the pipeline takes care of itself.
Decrease CAC
Cost per acquisition keeps climbing with no clear explanation. This is often due to lack of visibility into what's driving pipeline. You replace ads that work with ones that don't.
Improve ROAS
The numbers don't justify the spend going into the channel. This is usually due to broad targeting without enough budget to meaningfully saturate your audience and drive lift.
Replace your agency
You're locked in to a long contract, waiting for results that never come. You're ready for an agency partner who responds quickly, executes faster, and produces pipeline that closes.
Expand to new markets
You need a strategic partner who knows the LinkedIn Ads landscape and how to scale accounts to new geographies and segments. You want a repeatable playbook that works.
An extra set of hands
You're a one-person marketing team trying to manage multiple channels. You're looking for a reliable strategic sparring partner you can hand your ad channels to with confidence.
If it's not generating pipeline, it's not working
If ads aren't driving pipeline, they're not building awareness that converts to pipeline later either.
I use a structured process so you consistently reach in-market buyers with content that resonates and associates your product to pain points they're trying to solve. Pipeline follows and it doesn't take time.
Instead of building ineffective complex funnels, I saturate your target market with relevant content that gets you on the preferred vendor list and converts to pipeline and revenue.
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01 | Strategic foundation
Most agencies skip straight to publishing mediocre content that doesn't land. I get positioning, audience strategy, and objectives locked in first so your ads resonate and attract buyers when we hit launch. I do this in days, not weeks too.
02 | Precise targeting
Bad targeting kills pipeline. You could have the best ads, but they won't work if your targeting is broken. I help you select the highest value segments and use 3rd party tools for tighter targeting that guarantess the right prospects see your ads.
03 | Pain point content
The most important goal of an ad is to become known for the pain points you solve. That's why traditional "TOFU" content doesn't drive pipeline. It gets seen, but doesn't build recall. I create ads that associate your brand and product with in-demand pain points pulled directly from your sales calls.
04 | Saturate the market
Traditional funnel-based LinkedIn Ads setups underperform because you spread budget too thin and don't reach enough in-market buyers to generate consistent pipeline. I build campaigns that ensure everybody in your audience knows who you are and why they should care. That gets you on the vendor shortlist.
05 | Predictable pipeline
When you nail everything above, marketing "doesn't take time" like underperforming agencies say it does. Instead, you should expect a measurable lift in net-new pipeline within 90 days. If you don't, I'll give you your money back.
If it's not generating pipeline,
it's not working.
Traditional Agency
Funnel-based push marketing
Approach
Force buyers through funnels
You decide what to say and force it out. Out-market buyers get the same message as in-market. Budget spreads thin across complex funnels.
Measurement
Impressions. Clicks. Leads.
Vanity metrics feel like progress. Pipeline is an afterthought. You celebrate MQLs while revenue stays flat.
Results
Wasted budget. Limited pipeline.
Complex funnels spread spend across audiences unlikely to buy. Most of your budget never sees a pipeline conversation.
Ad Juice
High reach pull marketing
Approach
Pull from existing demand
Messaging is built from what the market already wants. In-market buyers are captured now. Out-market buyers are primed so you're first when they're ready.
Measurement
Pipeline. Revenue. Full stop.
Impressions and clicks are irrelevant. The only metric that matters is qualified pipeline and closed revenue. If it's not generating pipeline, it's not working.
Results
Maximum pipeline. In 90 days.
Consolidated budget drives reach and frequency across your entire audience. In-market buyers act. Out-market buyers remember. Pipeline compounds.
If it's not generating pipeline, it's not working.
Forget traditional funnel-based LinkedIn strategies.
Surround the Market™ is a unique approach built around one principle: maximise reach and frequency with your most profitable audience segments.
Instead of hoping your ads reach in-market buyers at the right moment, we guarantee they do by ensuring every relevant prospect in your target market sees your ads with enough frequency to:
- Drive short-term pipeline to convert in-market buyers
- Build long-term mental availability within out-market audiences to build future pipeline
It's based on the same principles I used to generate $15M+ pipeline for KlientBoost in 2025.
Old way: right person, right message, right time. New way: right person, right message, all the time.
01
Strategic foundation
Deep groundwork before a single ad is launched. Positioning, objectives, and audience strategy locked in first.
02
Precision targeting
The most relevant segments selected, not just the broadest, to concentrate spend where it drives the most efficient pipeline.
03
Pain point content
Content formats centre on the exact pain points your prospects feel and show how you product solves them. Your ads hit hard and drive action.
04
High reach & frequency
Budget calibrated to reach 80% of your target audience and hit 10+ frequency over 90 days. In-market buyers reach out today. Out-market buyers remember you tomorrow.
Two ways to work together
Either have me take over your LinkedIn Ads account so it's driving pipeline while you focus on the big picture or get a one-time audit with a 90 day roadmap for generating more pipeline that closes.
LinkedIn Ads Management
For busy marketing leaders
$3,000/mo
→ Daily ad account management
→ Monthly exec-ready reports
→ Ad creative included
→ Cancel anytime
1 Time LinkedIn Ads Audit
For DIY marketing teams
$1,000
→ In-depth insights and analysis
→ 90 day roadmap
→ 30 day AMA
→ Full refund if you're not happy
Not your average agency
No middle person. This is one-man agency where you work directly with a world-class operator who's led marketing at a top paid ads agency.
Month-to-month contract
No long retainers. No lock-in. Stay because we're performing, not because you're contractually obligated.
<24hr response time
Any changes or optimisations are turned around in under 24 hours. No more waiting weeks for simple updates.
Exec-ready reports
Reports you'll actually feel confident presenting to execs. I'm also available to join your exec calls for additional support.
Director-level operator
7+ years LinkedIn Ads experience. You work directly with the expert, not a junior account manager juggling 10+ clients.
Live in <1 week
We're organised from day one. Campaigns are up and running in less than a week without any drawn-out, unnecessary onboarding.
Clay & Fibbler included
Free access to Fibbler is included as standard so you can see which campaigns are converting to pipeline. Clay for precise audience targeting.
Month-to-month contract
No long retainers. No lock-in. Stay because we're performing, not because you're contractually obligated.
<24hr response time
Any changes or optimisations are turned around in under 24 hours. No more waiting weeks for simple updates.
Exec-ready reports
Reports you'll actually feel confident presenting to execs. I'm also available to join your exec calls for additional support.
Director-level operator
7+ years LinkedIn Ads experience — not a junior account manager juggling 10+ clients. You work directly with the expert.
Live in <1 week
We're organised from day one. Campaigns are up and running in less than a week — no drawn-out onboarding.
Primer & Fibbler included
Exclusive access to targeting tool Primer and reporting tool Fibbler included as standard. No extra cost.
Kind words from
past clients
Blake T
Marketing, Govly
Patrick is one of the sharpest paid media operators I’ve worked with. He combines strong strategic instincts with hands-on execution and consistently finds ways to turn LinkedIn Ads into real pipeline.
Patrick is one of the sharpest paid media operators I’ve worked with. He combines strong strategic instincts with hands-on execution and consistently finds ways to turn LinkedIn Ads into real pipeline.
Blake T, Govly
Patrick supported us in developing an ad strategy that influenced $10M+ in pipeline with a 66X pipeline efficiency over 3 month. It's great having a strategic operator always bringing fresh ideas into the mix.
Elaine W, WorkMagic
Pat took over marketing at KB and developed some of the best B2B content in the game. Across paid and organic his work helped us drive down CAC 14% and hit 2X our pipeline goal in 2025.
JD, KlientBoost
$15M+ pipeline generated in 2025
Patrick Cumming is founder of Ad Juice and ex-KlientBoost Director of Marketing where he used LinkedIn to hit 2X the pipeline target and reduce marketing-sourced CAC 14% YoY.
His LinkedIn content is followed by some of the leading B2B marketers and his LinkedIn Ads approach was recently featured in Dreamdata’s State of LinkedIn Ads 2026 report.
He's been featured in content from leading B2Bs like HubSpot, Insightly, Backlinko, Clutch, Dreamdata, Fibbler, and Primer.
Ready to squeeze more pipeline from LinkedIn Ads?
Book a free 30-minute strategy call. I'll look at your current LinkedIn Ads setup and tell you exactly what needs to change to squeeze more pipeline from your budget.
